As a small business owner, it’s safe to say you’re strapped for cash, right? It is, therefore, important for you to keep your spending reasonable. Lavish spending, even on that amazing underwater camera you want so badly, will lead you to bankruptcy sooner than you think.
Apart from buying inventory and raw materials, you’ll have to moderately advertise your business. With social media networks, you don’t need to break the bank when advertising. You have access to a huge population of people at a fraction of the cost of traditional advertising. Before purchasing any product, be it the latest Canon for dreamy vacation photos or bedding, consumers today look at a company’s website and then follow it up with customer reviews.
Here are a few reasons a customer will look for a company’s website before purchasing any of their products:
As a result of the internet, your business will have access to customers in different countries. This means they don’t have a way of knowing your company’s products or credibility, apart from a company website. In previous times company’s dealt with consumers in their local areas. In case a new consumer wanted to know information regarding the company, all they had to do was ask friends or relatives. It’s impossible for this to happen now.
A website gives new consumers an insight into how the company’s products are manufactured. On top of that, they get to read customer reviews of the company’s products. Once you have a website with this information consumers will be inclined to trust your company more. Trust will equate to sales.
Currently, an average adult spends around 5 hours of his day on the phone. What’s more 3 hours of this time is spent online on social media sites such as Facebook, Instagram, and Twitter. What this means is consumers spend a considerable amount of time online.
Therefore, for your business to grow it has to be online. A company website will boost your online presence. In case you don’t have deep pockets like your competition, not to worry there are cheap website builders. A small fee is charged for website hosting and domain name. Taking advantage of these solutions will have you smiling on your way to the bank in no time.
With a website, you no longer have to rely on retailers carrying your product. You’re able to sell your products from the comfort of your home or office. A bonus to this is you don’t have to commit products to retailers and then have them sitting on the shelf for months.
On top of that, you don’t have to undersell your products. Retail giants eat into most company’s profit margins once they sell your products. With an online platform, you don’t have to share your profits with anyone.
Advertising can be expensive despite social media networks cutting the cost. However, your website provides a free platform for you to advertise your new products. Once you have a new product just feature it on the website and explain what it does. You could incorporate a video of the product in action. This way you get to save on advertising costs while boosting sales.