About ninety-five percent of teens today have access to a smartphone and about forty-five percent of teens are almost constantly online. But did you know that younger internet users do not connect on Facebook as much as their seniors or older peers do? Although Facebook dominated social media across all age groups over the past years, today it has taken the back seat to YouTube, Instagram, and Snapchat among the teens.
Of course, Facebook is still being used by over half of all teens. But compared to YouTube, Instagram, and Snapchat, Facebook has clearly taken a back seat because most teens prefer to use the three aforementioned social media platforms. Facebook did manage to outpace Twitter, Tumblr, and Reddit.
Overall, Facebook is still, by a very wide margin, the biggest social network worldwide. As of the first quarter of last year, Facebook had almost 2 billion global monthly active users, of which 1.74 billion are mobile monthly active users. But it could not be denied that Facebook’s popularity has definitely plummeted among teenagers since they are ditching Facebook and picking YouTube, Snapchat, and Instagram.
A Change in Norm Among Teens
The social media habits of teenagers nowadays have, in some ways, changed. In 2015, a measly twenty-four percent of teens went constantly online, which is essentially half of the number that does so today.
Three years ago, Facebook was still the dominant social media platform on the Internet. A whopping seventy-one percent of teens said that they used Facebook, while forty-one percent said that they used it often. Instagram came in second with fifty-two percent of teens saying that they use it, and almost twenty percent said that they used it often. At the time, YouTube wasn’t even named among the most popular online platform choices of teens.
Today, teens are picking YouTube and ditching Facebook. I guess I should say that it isn’t that surprising because trends are always changing. What may be famous or popular now may be forgotten three to five years from now. Of course, that might not be the case in some things.
A Reason for the Sudden Change
The young teens of today have constant changing tastes in social media. They seldom stick with that their older peers liked in different aspects and trends. Although with regard to social media, there could be other factors that explain what it is that is chasing away young teens nowadays.
The organization did not bother to speculate on a reason for this, although in general, teens often turn away from services or things that become mainstream or when it is used by their parents.
One possible reason could be that they don’t want all of the services and features being provided by Facebook. One other possible reason could be that they mainly want a platform to connect with their friends while also staying relevant; they don’t want to see motivational memes, political nonsense, fake news, spam, or any kind of advertising. Young teens of today might prefer to connect in a private and protected environment.
A Concern for Teens’ Safety on Social Media
Although there are a lot of reminders and precautions being taken, some experts express their concerns about young users on social media. As a matter of fact, the young teens themselves have a divided opinion about the subject matter. They have, in fact, reckoned whether social media is good for them; almost a quarter thinks that it has a negative effect, while a third says that it’s a good thing, and nearly half think that it is neutral.