Fake products are steadily invading the market nowadays; from fake CDs to fake designer bags and fake smartphones. I’m sure most of you won’t be surprised if some of the accounts following you on your social media accounts are fake, too; in fact, it has totally gone mainstream.
For sure there are also others who do not realize that they are being followed by a number of bots and fake accounts. This is not anybody’s fault. Bot accounts, by nature, tend to follow popular accounts.
In order to keep social media clean and authentic, people should take initiative in keeping an eye on their followers on social media, blocking or reporting anyone with a suspicious or spam account.
To do all that, you will need to know how to spot fake accounts. Since most of them are pretty authentic-looking, it is kind of hard for most internet users, especially those who are not tech-savvy, to distinguish the difference. To help you on your quest for a cleaner and safe social media experience, I’ll share some useful tips. Here they are;
Fake Accounts have Lots of Followers but Low Engagement
The easiest way to determine whether an account is fake is to see if it has a lot of followers, accompanied by a low level of engagement. It isn’t normal for an account that has over 1,000 followers to only have 2 or 5 likes per post. An authentic account usually has followers that are active and engaging; they regularly like or comment on each post.
Fake Accounts have an Engagement Rate that is too Fast
Most con artists today are getting wiser, and so they try to make an authentic account by having more followers and likes. They are able to do so by means of purchasing likes, which automatically likes anything that the account posts. What makes it more obvious is that these likes are accompanied by zero comments.
In addition, genuine accounts have an engagement that gradually takes place and usually has a decent balance between likes and comments.
Fake Accounts Usually have Very Few Posts
A real account has many followers because they’ve done something to deserve it; just like how in Instagram you post pictures so that you can influence people to follow you. Now, isn’t it fishy to see an Instagram account that has over 1,000 followers to have only five to ten posts? Most likely those are fake accounts that are populated with fake followers.
Fake Accounts Usually Contain Shady Contents
Sometimes, you can just tell that an account is fake because it obviously looks shady. For instance, the account may have a photo of a handsome guy or a gorgeous girl as its profile picture, but when you look at the content, it is populated with blurry selfies or photos of beautiful landscapes. In short, the content of the account is populated with amateur content. The photos are probably stolen from accounts of other users in an effort to make their account look authentic.
Now that you are equipped with these pointers, you have a higher chance to avoid falling victim to bots and fake accounts. Always remember: “Stay safe on the Internet.”