At present, with all the emerging social media websites and applications on the Internet, it is extremely crucial that we maintain a level of protection against possible online attacks since it can ultimately jeopardize our internet privacy and safety.
Internet Privacy, a Personal Right That Needs Safeguarding
Internet privacy, which can also be called online privacy, is the privacy and security level of personal data published on the Internet. It is a broad term that refers to a variety of factors, techniques, and technologies that is used to protect sensitive and private data, communications, and preferences.
Consequently, maintaining internet privacy simply means protecting your data from inadvertently being stolen or picked up by an unknown individual. Internet privacy is unlike privacy in real life. It is not as simple as closing the doors or bedroom curtains since real life situations do not apply to the online world, mostly because the notion of privacy is flawed in the digital space.
Whether they acknowledge it or not, most people don’t even know the importance of internet privacy. So, let’s discuss the importance of internet privacy and why we need to safeguard it.
Why is it so Important?
Let’s admit it, we all have something to hide, regardless of how small or big it might be. It could be on the subject of finances, health, family matters, or whatever. Hiding information, which is truly important, is actually not a bad habit, and people usually do it with a sense of self-preservation.
In any case, some matters do not require to be broadcast on social media for the benefit of the entire world. These are actually the kinds of information that a person should be protected at all cost.
Most marketing companies usually take advantage of people’s unpreparedness and try to look into the latter’s private information so that they could use it with efforts of marketing certain products. The same is also true for a lot of unscrupulous people that only have the intention of defrauding people who are not safeguarding their internet privacy.
When you do something on the Internet, you may not know it but every little thing leaves digital footprints that are difficult to erase from the Internet despite the removal of any information. These digital footprints are what those people are looking for.
How Can You Increase Your Privacy Online?
There are several things you can do to browse the Internet a bit more privately to avoid being trailed. You will learn about some of the steps that you can take, from basic settings changes to various extensions you can install that will do the safeguarding for you.
You might be familiar with your browser’s private browsing mode, which is also called incognito, but there are some key limitations there that you should know. Although it basically lets you start a fresh identity on the web and wipes it all as soon as you close the window, it doesn’t actually block the things that let online advertisers track you
A simple first step is to change your browser’s settings, make it so that you don’t accept cookies from third parties. Cookies are small chunks of data that websites store on your computer. They can be used for helpful things, like keeping you logged in, but they can also be used to track you. Of course, it isn’t going to end all tracking, but it would mean less tracking and fewer personalized ads from popping up.
Although all the above tips are helpful, they don’t really block everything. Fortunately, you can still make use of browser extensions that will help you take care of those. Here is a comprehensive list of browser extensions that can help protect your privacy online:
- AdBlock Plus
- uBlock Origin
- Privacy Badger
Lastly, you can take advantage of the options given to you. For instance, Facebook lets you turn off ad personalization by going to its ads setting. Taking all these steps won’t necessarily solve every issue of internet privacy, but these critical and easy first steps will surely make you feel a bit more secure.